Our story

Omorfia (ομορφιά) is Greek for beauty. We're a small team in New Zealand, and we started it because the best part of a facial shouldn't need a salon booking.

Why a jelly mask

Most masks sit on your skin and dry. A jelly mask works differently. You mix the powder with cool water, brush it on, and within about 15 minutes it sets into a soft, cool, rubbery layer. Then it lifts away in one piece.

It's the moment at the end of a salon facial that everyone remembers. We wanted it at home, any night of the week, without the price of an appointment. A 650 g jar makes about 25 masks, so each one costs under $2.

One base, a formula for how your skin feels

Every jar starts with the same soothing base. What changes is one added ingredient, picked for how your skin feels that week: tight and thirsty, dull, tired, or just in need of a cool-down. You choose the formula, and the ritual stays the same.

What we promise, and what we don't

• We talk about how your skin feels and looks after a mask, because that's what a jelly mask does. We don't make medical claims.
• Subscriptions are there if they suit you, 15% off, and you can skip, change formula or cancel any time.
• Shipping is free anywhere in New Zealand, on every order.

Just getting started

Omorfia is new, and we're building it one jar at a time. If you try it, we'd love to hear how your first peel went.